How to sell on the social media There’s this age-old problem with selling: If we could only get more people to pay attention to us, we could build relationships that lead to sales. Fortunately, social media offers an amazing source of business opportunities. If you approach it the right way, you can build many relationships that … Continue reading
No more reluctance to blogging.
Why would a company or executives be reluctant to blog? For the same reason that the company would be leery about how to control the communication in the blogosphere. This attitude is slowly changing. More and more leaders are realizing that blogging is the best way to humanize a company, show the faces and the … Continue reading
Changing Trends
Fast changing trends and serious competition has digital marketers chasing the latest and greatest tactics like hamsters on exercise wheels. Good advice is both hard and too easy to come by. Search “social media marketing” on Google and there are over 1 billion results. All the scrambling often means core skills are overlooked. In fact, … Continue reading
Broken link in the social media.
For all that social media is doing to change business for the better, it’s not yet enough. Interview any executive and ask them what their priority business goals are for 2013 and I’m sure you’ll see some element of customer-centricity on the list. Yet the challenge that exists for any organization trying to get closer … Continue reading
Sales Professional
We are looking for happy and extroverted salespersons for a youthful and high energetic environment. There is no requirement for prior training, but it will be well regarded. Send an email to chni@saplek.com if you think you are the one!
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